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About us

The Company


Italian Design Rugs and Carpets, for Contract and Residential

Established in 1963 in Milan, Italy, Loloey provides rugs and carpets for the contract, hospitality and residential sectors. A family business with a global reach, it finds its entrepreneurial origins in Jalil Loloey, and is led today by the second generation, his sons Tony and William. 

Headquartered in Milan and Las Vegas, with local representatives in Europe, USA and the Middle East, the vast variety of techniques and materials at our disposal enables us to deliver a whole suite of custom area rug or wall-to-wall solutions, and to effortlessly handle hospitality, marine and gaming projects, as well as high-end residential work.

We work with the most eminent architectural firms and interior-design studios in the world, such as Rockwell Group, HBA/Hirsch Bedner Associates, Richmond, Stonehill Taylor, Wilson Associates and Tihany Design. A special team is dedicated to creating each product, making sure it fits individual requirements and following the whole process through, from initial concept to final installation. Four Seasons, Marriott, Langham, Hilton, Warwick and Mandarin Oriental are just some of the brands whose properties feature Loloey carpets. We have also provided rugs for several palaces, from Qatar to Russia and from Dubai to Kazakhstan.



Over 50 years of experience, between tradition and innovation


1963 - Loloey is founded.  Jalil Loloey, hailing from Mashhad in Persia, moves to Italy and settles in Milan where he opens his first carpet showroom. All the rugs on sale have all been personally selected by him for their quality and rarity. Jalil travels the world in search of the finest examples to import for the Italian public.

1990s - Jalil’s sons William and Tony join their father’s business. The inherit their father’s love for quality and ambitiously drive it towards new market trends.

2000s - Loloey starts designing and manufacturing its own rugs. The quality offered and the product knowledge mean the company fame grows rapidly, becoming a reference for high-end furniture stores.

2005 - The logistics center opens in Vercelli. Loloey enters the made-to-order luxury residential sector, with its highly customized and extremely valuable rugs.

Early 2010s - The company expands. The current offices and showroom are inaugurated just outside Milan. The Loloey brothers further sharpen their commercial offer and take on large orders in the contract and hospitality sectors.

2016 - Loloey launches the first of its capsule collections, developed by Daniel Libeskind.

2017 - Sectors of activity expand once again and Loloey starts supplying carpets for the nautical segment - cruise ships and private yachts.

2020s - Innovation and quality continue to be the company's main values. For each project, the brothers William and Tony and the whole Loloey team commit to developing rugs and carpets of the highest quality and stylistic standards. Today a Loloey carpet is a contemporary classic, which intertwines ancient and modern, declined for every type of space, with an eclectic style at its core.





Our products enjoy the most rigorous safety, environmental and quality standards.


Green Label Plus CRI Wheelmark (MED) Global Recycled Standard ISO 14001

Green Label Plus for Indoor Air Quality
The carpet industry has a long history of creating products that provide numerous benefits, especially for indoor air quality (IAQ). The Carpet and Rug Institute launched the Green Label Plus programs which set higher standards for IAQ and ensure that customers are purchasing the very lowest emitting products available on the market.  


IMO certification for Marine Projects
Our carpet is Wheelmark (MED) certified. The world relies on a safe, secure and efficient international shipping industry – and this is provided by the regulatory framework developed and maintained by IMO, the International Maritime Organization.


GRS Global Recycling Standard for PET area rugs
The Global Recycle Standard (GRS), developed by Control Union Certifications is an international, voluntary, full product standard that sets requirements for third-party certification of recycled content, chain of custody, social and environmental practices and chemical restrictions. 


ISO 9001 – Quality management
ISO 9001 sets out the criteria for a quality management system. This standard is based on several quality management principles including a strong customer focus, the motivation and implication of top management, the process approach and continual improvement. 


ISO 14001 – Environmental management 
ISO 14001 sets out the criteria for an environmental management system. This standard provides assurance that environmental impact is being measured and improved.



Loloey supports NEWH, the premier networking resource for the hospitality industry, which has recently opened a chapter in Milan.
NEWH provides scholarships, education, leadership development, recognition of excellence, and business development opportunities.



Locations and Contact


We are active in Europe, the US, the Middle East and Russia. Please get in touch to discuss your project with us, one of our team member will be glad to assist!


Worldwide Headquarters and Showroom

Via Leonardo Da Vinci 28, 20094 Corsico (Milano), Italy

France and Benelux – 
Germany – 
Eastern Europe – 
Italy –
Middle East – 
Russia and CIS countries – 
United Kingdom – 

USA Headquarters

187 E. Warm Springs Rd. Suite B424, Las Vegas, NV 89119, USA