Let's look back together at the history of Loloey, discovering the solid foundations that have led the brand to be what it is today. From roots to thriving growth.

Founded in 1963 by Jalil Loloey, Loloey has become a renowned carpet showroom synonymous with exceptional craftsmanship and a passion for the art of carpet weaving. Jalil Loloey, originally from Mashhad in Persia (now Iran), settled in Milan, Italy, where he opened his first showroom. His vision was clear: to offer the Italian public a collection of rugs personally selected for their exceptional quality and rarity.

Jalil Loloey’s dedication to sourcing the finest carpets took him on extensive journeys around the world. He explored various regions, tirelessly searching for rugs that met his strict standards. With his extensive network and expertise, he imported these exceptional pieces to Italy, ensuring that the Italian public had access to the most exquisite and unique carpets.

Over the years, Loloey established itself as a premier destination for those seeking luxurious and rare carpets. The showroom became a hallmark of exceptional craftsmanship and attention to detail. Visitors would find themselves immersed in a world where every rug represented the culmination of Jalil Loloey’s lifelong pursuit of excellence in the field of carpet trading.

The legacy continued when Jalil Loloey’s sons, William and Tony, joined the family business. Inheriting their father’s passion for quality and craftsmanship, they injected their own perspectives and ambition to drive the business forward while adapting to new market trends.

William and Tony understood the importance of staying attuned to evolving consumer preferences and design trends. They actively sought out new market insights and incorporated them into Loloey’s selection of rugs. By understanding the changing tastes and preferences of their clientele, they ensured that Loloey remained at the forefront of the industry.

Expanding the business’s reach and visibility was also a priority for William and Tony. They explored innovative marketing strategies and embraced digital platforms to showcase Loloey’s exceptional collection to a wider audience. Their goal was to attract new customers and establish Loloey as a global brand in the world of luxury carpets.

While upholding their father’s dedication to quality and rarity, William and Tony infused Loloey with their own energy and vision. They worked tirelessly to elevate the brand, introducing fresh perspectives while honoring the heritage and traditions of fine carpet weaving.

Today, Loloey stands as a testament to the enduring legacy of Jalil Loloey and his sons. With a curated selection of rugs that embodies their commitment to excellence, Loloey continues to enchant discerning customers seeking timeless beauty and unparalleled craftsmanship. As the business evolves, it remains rooted in its founding principles while embracing new market trends, ensuring that Loloey remains a leader in the world of luxury carpets for generations to come.