Milan has once again confirmed its status as the world’s design capital. The 2026 edition of Milan Design Week recorded unprecedented numbers: a 14.5% increase in attendance compared to 2025, an economic impact of 255 million euros, and over 500,000 visitors from around the globe. The city pulsed with creative energy, transforming into a vast stage where art, architecture, and design intertwined in a continuous dialogue.
Salone del Mobile – Rho Fiera Milano
Loloey Presents the “Blooming” Collection
The week’s first major event saw Loloey take center stage at the Salone del Mobile, Rho Fiera Milano, Pavilion 13. In this international setting, the brand unveiled its new “Blooming” collection — a poetic homage to nature’s vitality and renewal.
Inspired by real dried flowers, the collection emerges from a creative process that blends artistry and technology: sketches, scans, and preparatory drawings crafted by Loloey’s designers evolve into ten exclusive designs, each with its own visual and tactile identity.
Petals, stems, and corollas are reinterpreted through refined carving techniques, playing with varying pile heights and textures to create movement and depth. The color palette, both vibrant and delicate, evokes a balance of energy and softness, bringing harmony and vitality to any space.
The “Blooming” collection embodies the perfect synthesis of craftsmanship and innovation, bridging the tradition of handmade rugs with a contemporary pursuit of new expressive forms.
Discover the collection: BLOOMING – Loloey
Brera Design District – Loloey x Unopiù
The Elegance of Contemporary Outdoor Living
Loloey’s second appearance during Design Week took place in the heart of the Fuorisalone, within the Brera district — the creative epicenter hosting over 320 events. Here, the brand presented the Loloey x Unopiù collaboration, a project that merges Loloey’s aesthetic and material research with Unopiù’s outdoor expertise.
The collection reimagines the outdoor rug as an architectural element, capable of defining space through materiality, texture, and depth. Two models are handcrafted in India by skilled artisans, following the ancient tradition of hand weaving.
Inspired by the primordial beauty of nature, the collection features tactile surfaces and pronounced three-dimensionality, enhanced by a sophisticated palette designed for contemporary outdoor environments. The result is a discreet yet distinctive presence, ideal for terraces, poolside areas, and lounge spaces, evoking warmth and authenticity.
A Celebratory Finale in the Heart of Brera
To crown an extraordinary week, Loloey and Unopiù hosted a private cocktail party at the elegant Unopiù location on Via Pontaccio 9. The exclusive event gathered around 600 guests — clients, partners, and friends of the brand — in a vibrant atmosphere animated by a DJ set and moments of networking.
This gathering marked not only the perfect conclusion to Design Week but also the celebration of a shared vision: a design philosophy that unites aesthetics and substance, tradition and innovation, material and emotion.
Through its presence at the Salone del Mobile and in the Brera Design District, Loloey reaffirmed its role as a leading voice on the international design scene. The new “Blooming” and “Loloey x Unopiù” collections narrate an ongoing journey of exploration, guided by a passion for craftsmanship, beauty, and the art of transforming every space into a unique sensory experience
