Milan Design Week 2022

We can finally tell you the story behind our concept brought to the Milan Design Week 2022: Tradition to Creation. A special thanks to all of our visitors!

With a few months to go before the next edition of the Salone del Mobile in Milan, we would like to take a look back with you at our participation in the year 2022, from the 7 to the 12 of June.

 

The focus of Design Week is to bring to light new examples of design capable of both representing the culture of the moment and influencing that of tomorrow, in particular, the pavilion we were assigned to, related to residential and luxury.

 

The narrative that we and the team brought to the fair was: Tradition to Creation. How do we go from historical processes related to one of our most classic processes, and adapt them to new aesthetic requirements? This was the mission for us to tell during Design Week 2022.

TAG