This year at HD Expo Las Vegas we launched a new collection in collaboration with up and coming American designer Alex Woogmaster.

This year at HD Expo Las Vegas Loloey launched a new collection in collaboration with up and coming American designer Alex Woogmaster. Whilst developing his collection, Woogmaster was inspired by his days spent traveling the Italian peninsula.

Alex represented the Italian historical landscape through his hand drawn sketches and abstract elements, all mixed together with Loloey rugs’ elegant and refined style. These historic-inspired designs easily adapt to contemporary locations and are available both in handtufted and in axminster qualities. Different scales and colors can be used to reproduce these patterns, inspired by Michelangelo and Bernini.

From contract to residential, Alex Woogmaster’s original style perfectly fit any type of setting by adding a unique touch of elegance and vitality, typical of Italian design.

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